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Case Studies

Master Clean - A Success Story
by Next Level Digital Marketing Agency

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Objectives

The primary objectives of Master Clean, in partnership with Next Level Digital Marketing Agency, were:

  • Optimize Google My Business listing to improve online visibility and customer engagement.
  • Increase organic searches and clicks to the website through targeted digital marketing efforts.
  • Drive phone calls and map views to improve local customer acquisition.

Duration: 6 Months

Approach

To achieve their objectives, Next Level implemented a strategic approach that included the following key elements:

  1. Google My Business Optimization: Next Level optimized Master Clean's Google My Business listing, including updating business information, adding relevant photos, and managing customer reviews.
  2. Local Search Engine Optimization (SEO): The agency implemented local SEO strategies to improve Master Clean's organic search rankings and increase visibility in relevant local searches.
  3. Content Marketing: Next Level developed and implemented a content marketing strategy, creating valuable and informative content related to carpet cleaning and tile cleaning services.
  4. Local Online Advertising: The agency created targeted online advertising campaigns, including Google Ads and localized social media ads, to reach potential customers in the Tulsa area.
  5. Conversion Rate Optimization (CRO): Next Level focused on optimizing Master Clean's website and landing pages to maximize conversions and lead generation.
  6. Data Analysis and Reporting: The agency continuously monitored and analyzed data to measure the effectiveness of the digital marketing strategies and made data-driven decisions for further optimization.

Implementation

Next Level successfully implemented their approach through the following steps:

  1. Google My Business Optimization: The agency updated Master Clean's Google My Business listing with accurate business information, high-quality images, and positive customer reviews.
  2. Local SEO Implementation: Next Level conducted keyword research and optimized Master Clean's website and content to improve local search engine rankings and increase organic traffic.
  3. Informative Content Creation: The agency developed blog posts and articles related to carpet cleaning and tile cleaning, providing valuable information to potential customers and establishing Master Clean as an industry expert.
  4. Local Online Advertising: Next Level created targeted online advertising campaigns on platforms like Google Ads and social media to reach potential customers in the Tulsa area and drive website visits and phone calls.
  5. Conversion Rate Optimization: The agency analyzed user behavior, implemented A/B testing, and optimized Master Clean's website design, forms, and call-to-action elements to maximize conversions and lead generation.
  6. Ongoing Reporting and Optimization: The agency provided regular reports on key performance indicators and worked closely with Master Clean to refine strategies and achieve optimal results.

Results

The implementation of Next Level Marketing's strategic approach yielded remarkable results for Master Clean Carpet and Tile Cleaning of Tulsa:

  • Experienced a significant increase in organic searches, with an average of 2,741 searches per month and a total of 16,443 searches during the 6-month period.
  • Generated an average of 65 clicks per month to the website, resulting in a total of 392 clicks.
  • Received an average of 32 phone calls per month and a total of 193 phone calls.
  • Increased map views by an average of 34 per month, with a total of 201 map views.
  • Achieved an average of 362.33 post views per month, totaling 2174 post views.
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Conclusion

Through their collaboration with Next Level Digital Marketing Agency, Master Clean Carpet and Tile Cleaning of Tulsa successfully achieved their objectives of improving online visibility, increasing organic searches and clicks, and driving phone calls and map views. Next Level Digital Marketing Agency's Google My Business optimization, local SEO strategies, content marketing efforts, online advertising campaigns, and conversion rate optimization played a crucial role in Master Clean's success in the carpet cleaning industry in the Tulsa area